As part of the promotion students will be challenged to a game, which has been devised by RPM.
The brand will be visiting 14 universities across the UK and students will be able to take part in the promotion by purchasing a bottle of Lucozade Alert Plus.
They will then have ‘One Shot' to bounce a ping pong ball along a series of obstacles into a final target to win cash prizes of up to £250.
GlaxoSmithKline unveiled Lucozade Alert Plus, its first energy shot in the UK, last autumn, backed by a £13m marketing investment over 15 months. It is positioned to aid focus, concentration and peak mental performance.
Nadia Moussa, a brand manager at Lucozade, said: "The activity will encourage students to try the product in order to participate in the challenge and test out the benefits for themselves. I'm looking forward to seeing the long term impact on the sales figures for this product at the targeted universities"
The activity began earlier this week and the schedule of universities the promotion will run at can be found at
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