Lucozade Sport 'Ashley Young' by Grey London

Lucozade Sport 'Ashley Young' by Grey London
Lucozade Sport 'Ashley Young' by Grey London

Lucozade has launched the latest spot in its campaign showing its athlete ambassadors in action.

The TV ad features the Manchester United star Ashley Young training and playing football.

Created by Grey London, the campaign aims to reinforce the brand’s strapline, "Faster. Stronger. For longer", to promote Lucozade Sport.

A series of sporting profiles also appear in print and long-form digital content on YouTube.

The ad was written by Ben Beale and Rory Forrest, art directed by Ryan Connolly and directed by Ben Newman through Pulse Films.

Credits

Executive creative director
Creative director
Copywriters
Art director
Agency producer
Acc. manager
Business director
Managing partner
Planner
Media agency
Media planner
Production company
Producer
Director
Post-production
Audio post-production

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