Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary to the extraordinary.
The irreverent ad for the GSK-owned brand sees central character Dan complete a series of mundane and extraordinary activities, such as hedge trimming, dog walking, tree chopping and crocodile wrestling.
Brand: Lucozade Energy
Client: Jon Roberts, global marketing head Lucozade
Agency: Grey London
Creative: Darren Wright
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