According to LTA's director of marketing, Steve Curzon, Exposure will be working on the LTA's SP, advertising, media relations and events to lever the initiative. The push is said to run between April and June, although exact dates are unconfirmed.
LTA gives tennis growth activity role to Exposure
The Lawn Tennis Association (LTA) has appointed lifestyle marketing agency Exposure to work on its Play Tennis 2002 initiative.
The activity aims to encourage players from all backgrounds, ages and
abilities to play tennis for free at over 1,050 clubs throughout the
country.