The incumbent agency for Burger King in the US, Lowe Lintas, is said to be one of three shortlisted to run the company’s $400m advertising account after the fast-food chain called a review last month.
LONDON (Brand Republic) – The incumbent agency for Burger King in the US, Lowe Lintas, is said to be one of three shortlisted to run the company’s $400m advertising account after the fast-food chain called a review last month.
Lowe Lintas is believed to be joined by Saatchi & Saatchi and McCann-Erickson in the pitch for Burger King account. The shortlist has been whittled down from 10 agencies. The finalists will next present creative ideas to be tested before a final decision is made.
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