LONDON (Brand Republic) - Advertising agency Lowe Lintas & Partners is to fight to retain its grip on its $400m US Burger King account, just days after losing the Sun Microsystems account.
The account was put up for review yesterday when Burger King鈥檚 new North American president Mikel Durham claimed that advertising had failed to drive sales or enhance the brand.
Lowe, which is owned by the Interpublic Group of Companies, is expected to come up with radically different work from its current 鈥済ot the urge鈥 campaign. It is set to present new work to Burger King on Friday.
On Monday, Sun Microsystems said it was reviewing its ad agency after Lowe created a campaign for competitor Dell Computer earlier in the summer. The Sun account is believed to be worth $80m to $100m.
Lowe, which is one of the largest agencies in the US, claims that recent account wins make up for the loss 鈥- it landed an Orange account globally and the 3Com account.