Bresciani joins the agency after working at Goodby Silverstein for the past 18 months on the HP business. He was responsible for launching the HP Touch-Smart Personal Computer and creating HP's environment and recycling communications programme.
At Lowe, Bresciani will sit alongside fellow global strategy directors, who handle different clients' global businesses. He will work on InBev's Beck's and Artois brands. He will be based in Lowe's London office and report to Rebecca Morgan, the agency's chief strategy officer.
Morgan said: "Lorenzo represents exactly where I've been taking planning at Lowe. He has a proven track record with big brands and creative work across channels, plus his experience at Goodby Silverstein brings an added cultural dimension to the department and the agency."
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