Lowe Broadway, which handles all the carmaker's dealership business, has produced the campaign, which embraces television, radio, posters, press, online activity and direct marketing.
The advertising promotes Vauxhall's 0 per cent finance offer over three years on models including the VX220, Zafira Turbo, Astra Coupe and Astra Convertible. The ads share a common creative device - a zip fastener - and the line: "Pay zip interest. Zip down to Vauxhall."
The advertising is being spearheaded by a commercial directed by Graham Rose for Rose Hackney Barber. The creative work was developed by a team led by Jacqui Rainfray, the creative director at Lowe Broadway.
Vauxhall's tactical communications manager, Steve Markwell, said: "I'm really pleased with this piece of work. It shows our cars at their best and informs consumers that a sporty Vauxhall is more easily within their reach."
Fiona Pickett, the account director for Vauxhall at the agency, said: "We have maintained our reputation for quality, fast-turnaround retail advertising of the highest level across all elements of the campaign."
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