The pitch is also for strategic proposals on potential future recruitment into careers in healthcare. The new campaign is expected to launch in spring 2007.
The Department of Health confirmed that the agency review, handled through the COI, is a result of a desire to regularly review and refresh its approach.
This inclusion on the two-agency pitch list will come as some relief to AMV because it was dropped from the Department of Health's anti-smoking account in August after 22 years. The decision came after a prolonged nine-month pitch.
Last night, the Department of Health in conjunction with the Home Office aired its latest television work showing a young man plunging to the ground off scaffolding, as part of a new hard-hitting 拢4m government campaign showing 18- to 24-year-olds the dangers of drinking too much. The ad was created by United London.
The theme of the campaign is "Know your limits" and encompasses TV, print, radio and online ads, with a dedicated website providing help and advice.
The COI said there had been no decision made on a communications planning agency to work on the brief as yet, with no shortlist drawn up. No spend figure has been given for the brief.
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