Lovefilm partners Monkey for free DVD offer

LONDON - Lovefilm, the online DVD rental and movie download company, has teamed up with Dennis Publishing's digital men's magazine, Monkey, to offer its readers free DVDs of classic gangster movies.

The partnership, which was created by Cocktail Marketing, includes 'Scarface', 'Layer Cake', 'Long Good Friday' and 'Godfather' parts one two and three.

The promotion offers readers a free DVD if they sign up for a Lovefilm subscription.

Monkey Magazine is promoting the offer with audio-visual content from the free DVDs and a full-page double spread in the magazine.

Paul Greenwood, partnership marketing manager at Cocktail Marketing, said: "Partnership marketing is a highly cost effective way to drive online rentals while raising awareness of the Lovefilm brand to a key target audience and Monkey is the perfect environment to target potential customers."

Rich Keen, marketing manager at Monkey said: "This promotion provides our readers with the opportunity to sample a quality service whilst also reaping the benefit of claiming a desirable free gift -- all through their favourite magazine"

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