The £1 title, which launched with a print run of 200,000 in July, targets 13- to 15-year-old girls. It incorporates a website and a presence on Twitter and Facebook.
Its sales figures, provided by magazine distributors Seymour, are coupled with claims of 55,000 unique web users and almost 300,000 page views for .
We Love Pop attracted advertisers including Universal Music, BooHoo and So Fragrances to the 68-page magazine, by providing space across its social network pages, website, as well as accompanying editorial content in the magazine.
The magazine's launch was supported by an above-the-line marketing campaign, which included point-of-sale activity in Tesco, Asda, Co-Op, Sainsbury’s and Morrisons' stores nationally.
As part of the campaign, outdoor ads, created in-house, ran across 30 London bus routes, with digital activity created by Hello World placed online at Sugarscape and Vevo.com.
The magazine's launch was also promoted heavily via Twitter, with both The Wanted and Justin Bieber plugging its launch.
Siobhan Galvin, publisher of We Love Pop, said: "It is fantastic to see such a strong set of results for the first issue of the magazine and we anticipate similarly robust figures for issue two.
"The focus that We Love Pop placed on launching a brand that utilizes multiplatforms, along with our in-depth research, allows us to give the readers a truly integrated experience."
Egmont eyed a gap in the market left by the closure of 28-year-old teen mag Smash Hits in 2006 by Emap, which is now Bauer Media. The title lost print readers as social media and websites gained in popularity.
Neil Allen, trading director at Starcom MediaVest Group, said: "Although this is one of the sectors that has seen the way that the audience consume media probably change the most, there is still an appetite for magazines. Content like posters and covermounts are very attractive incentives for a market in this age group.
"Using the wealth of social media at their disposal to get the content out there is a smart move.
"The ongoing challenge will be getting the balance right between the freely accessible content on their website, and what is available in the monthly magazine."
We Love Pop is edited by Malcolm Mackenzie, the former music editor of News International’s defunct free newspaper, thelondonpaper.
_1.jpg)
.jpg)
