Karl Marsden, the newly installed commercial director of the division, called News Magazines, told Media Week that as many as five titles could launch this year. He dismissed rumours of an imminent lad's weekly launch. Other NI insiders say that eight titles could appear within two years. Previously, NI only confirmed it had three titles on the drawing board.
Love It! debuts on 7 February with a print run of 1.3m and an initial circulation target for its first ABC result in August of 400,000. The first two issues of the magazine will be sold at the promotional price of 30p and will move to 60p after that.
The launch will be heavily promoted in The Sun and the News of the World. It will also be supported by a sample of 3 million copies given away with the Saturday edition of The Sun and the News of the World on the weekend before the first issue's launch.
Love It! will compete in the real life weeklies sector, but is aimed at a younger demographic than most existing competitors, with a target audience of C1,C2 and D 18-35 women.
Love It! to launch with £8.5m marketing promo
News International has increased its plans for new magazine launches from three to at least five and is backing the first launch, Love It!, with an £8.5m marketing campaign. Cross-promotion in NI media could take the total promotion spend closer to £20m.
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