In a departure from the brand's traditionally product-led advertising, the activity, which breaks on 15 February, does not feature any Louis Vuitton items.
The work, based on the theme that time is a luxury and travel is a process of self-discovery, is a rare TV campaign by a luxury goods brand, with Louis Vuitton claiming it is the first in the sector to launch a TV campaign that is not product-led.
The ads are also the first TV work for Louis Vuitton by Ogilvy & Mather Paris, which was appointed to the ad account last summer.
.jpg)
.jpg)