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The singer-songwriter James Blunt is the latest celebrity to play up their ego for comic effect in the new instalment of Lotto's 'Please Not Them' campaign.

Abbott Mead Vickers BBDO created the spot, in which Blunt reveals the technology he has developed to communicate with people via their mirrors and tell them, "You’re beautiful."

Katie Price, Laurence Llewelyn-Bowen, Piers Morgan, Vinnie Jones and Noel Edmonds have appeared in previous ads.