Sky showed the first two episodes of the third series of the cult US import from 10pm last night. The first episode brought in 1.4m and the second 1.2m, as those who had followed the show from Channel 4 stayed hooked by its ever more mysterious plotlines, which tell the story of the survivors of .
It is not the first time a big show's audience has dropped after a move from a terrestrial channel to Sky One. '24', Fox's Kiefer Sutherland-starring terrorist action vehicle, was bought by the channel after the first two series got 2.4m and 3.3m viewers on BBC Two. When the third series aired on Sky One the first programme brought in around 1m viewers.
Channel 4 was compensated for the loss of its hit show 'Lost' by the popularity of the last film in the 'Lord of the Rings' trilogy, which aired from 8pm and attracted 3.3m viewers, earning the channel a 16.5% viewing share.
Last night's most popular programme was ITV1's 'I'm a Celebrity... Get Me Out of Here!', which has been performing well following its debut last Monday with 8.9m viewers.
Up against BBC One's 'Planet Earth' at 9pm, the reality show drew in 7.7m viewers which earned it a 30% share. 'Planet Earth', which ironically focused on jungle wildlife this week, got 6.7m and a 26% share.
On Saturday night, the 9.25pm showing of 'I'm a Celebrity' attracted 7m viewers and was pipped by the voting result of BBC One's 'Strictly Come Dancing', which managed 7.3m.
However, earlier in the evening pop contest 'X-Factor' had steamrollered BBC One's 'Robin Hood' with 8.8m viewers and a 37.7% share to the BBC's 5.5m and 23.6%.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)