L'Oreal Paris has signed up George Eads, star of Five TV drama CSI: Crime Scene Investigation, and seven-time world surfing champion Kelly Slater, as brand spokesmen.
Slater will be the face of its 16-strong Solar Expertise suncare range. He will appear alongside French actress and model Laetitia Casta in TV ads using the strapline 'Yes to summer, no to premature skin ageing'.
Slater will not feature in print ads for the range, in which Casta will appear with Claudia Schiffer.
Eads will appear in ads for L'Oreal's Elvive Intensive Anti-dandruff range, which comprises four products and is being rolled out now.
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