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Look, the UK's best-selling weekly glossy fashion magazine, has unveiled its first national TV ad campaign from Grey London since the agency won the account in March.

The idea behind the campaign was to establish Look as the authority on high street fashion, while driving sales of the magazine.

The ad attempts to build an emotional connection with women by not only unpacking the content of the magazine, but also unpacking the lives of the reader. It features the line: "Have it all".