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The campaign was created by 7after6, a group of seven women who work in the ad industry who devoted their own time. It celebrates how women can face cancer with confidence through learning beauty techniques.
The ads star Suzanne, Maria, Ellie and Kreena, all real women who are suffering from cancer and have been to a Look Good Feel Better workshop.
7after6 comprises of Jo Smith, Nikki Scott, Sian Hughes, Isobel Nelson, Natasha Markley, Jen Crothers and Gina Martin.
Josh Van Gelder shot the photographs, the stylist was Pip Edwards, make up and nails were by Caroline Barnes with hair and wigs by Bjorn Krischker.
Sarahjane Robertson, the executive director of , said: "I can’t put into words our gratitude to everyone who has made this eye-catching and thought-provoking campaign possible.
"In our 20th year we look forward to finding everyone’s ‘#warpaint4life’ item – that bold lipstick or transformative outfit – thank you."
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