Women's fashion weekly Look is to launch a range of T-shirts designed by readers that will be sold exclusively in New Look.
The shirts will be available in stores from 27 July. A quarter of the proceeds of each sale will be donated to cervical-cancer charity Jo's Trust.
The T-shirts were designed by two competition-winning Look readers.
The project was overseen by Look senior marketing manager Tara Steadman and New Look's group design director, Babara Horspool.
About 2800 new cases of cervical cancer are diagnosed in the UK each year; about 1000 women die from the disease.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
