Lonely Planet's Thorn Tree Forum for travellers was relaunched yesterday (Monday), with third-party ads carried on the site for the first time.
It is one of the first major changes at Lonely Planet since BBC Worldwide acquired a 75% stake in the firm last September.
The move is one of a series of changes, including the sale of downloadable chapter guides to popular destinations, while travel-related brands including Holiday Inn and easyCruise have booked site space.
Digital marketing manager Tom Hall said the changes were in the pipeline before BBC Worldwide acquired its stake, but agreed it would help the site raise revenues.
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