The redesign has been commissioned as part of a marketing push by the Church Commissioners for England, which owns the area, as well as the district's retail letting agents, Connaught Village Briant Champion Long.
The marketing push has been launched to attract customers and retailers to the area and promote its upmarket status. It is already home to a number of luxury brands, such as Jimmy Choo, jewellers Otazu and Ritva Westenius Couture.
A spokeswoman for Church Commissioners for England said: "We wanted to create a distinctive brand for Connaught Village that will give the village a unique identity that reflects both its history and its future as an exclusive retail and lifestyle quarter in the heart of London.
The brand will be used across the full range of marketing events and activities we have planned for Connaught Village over the coming year."
The new design focuses on the initials CV and involves the use of brown and grey to convey a mixture of tradition with modern retailing.
The Connaught area was first developed by the Church Commissioners during the 18th century.