The London Weekly claims February launch is on track

LONDON - The London Weekly, the new free paper for London, has underlined its commitment to launching on 5 February, despite the lack of details currently being circulated to much of the country's media print buyers.

The London Weekly: website launched in December
The London Weekly: website launched in December

Plans for the launch of The London Weekly, which aims to distribute 250,000 copies a days on Fridays and Saturday, were

A number of the print specialists at the larger media agencies have expressed surprise at the decision by parent Global Publishing Group not to showcase their plans or discuss advertising opportunities with them.

Paul Morris, head of advertising at the paper, defended the lack of promotion by explaining the quick turn around time for launching the paper has prevented it from speaking to "enough agencies".

The title's and Morris said some advertisers are already on board for the launch issue. He declined to release details of clients or agencies who have been involved to date.

Morris said: "As a new venture, we have and continue to receive an enormous amount of support for an initiative that would provide new opportunities, employment and fill a void left in the London market."

The London Weekly looks to be aimed at a similar readership to the one targeted by the failed newspapers thelondonpaper and the London Lite.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content