The new logo will span both the Olympic and Paralympic Games for the first time. London 2012 Chairman Sebastian Coe said the logo would inspire everyone to be involved with the Games and would act as ‘reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world'.
The emblem will also provide the symbol for a national ‘pledge' campaign, which will encourage people to make a positive change in their daily lives and set themselves challenges. The concept will be promoted through a 2012 Summer Roadshow, which starts on 15 June in Greenwich, and will go on a ten week tour of the UK.
The new logo, designed by Wolff Olins, took more than a year to devise and replaces the Candidate City logo unveiled in November 2003. The London 2012 bid team put the future of young athletes at the heart of its bid two years ago and consulted with children during the creation of the new logo.
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