��������pk10

London's biggest domestic tourism campaign has been launched, aimed at boosting the capital's culture, hospitality and retail economies.

The work by TMW Unlimited spans TV, radio, out of home, digital advertising and social media. The TV spot was produced by Madeleine Sanderson at Silence @ Curate Films.

The intention is to help retailers, attractions, restaurants, transport providers and others get back on their feet following the impact of the pandemic.