Aiming to make the event one of the largest tech festivals in the world, the 2017 Tech Week will include six new events at ExCel and a concert to celebrate the week.
London & Partners has announced a target of 100,000 visitors to the festival within the next three years, with hundreds of events to be hosted across the capital from 12-16 June 2017.
In addition to the content programme, a number of new networking opportunities are being drafted to involve consumers, start-ups, entrepreneurs, tech enthusiasts, students and brands.
The Mayor of London Sadiq Khan said: "London is a truly global tech hub, with a tech sector that sustains thousands of high quality jobs and an unrivalled pool of talented and creative people from all over the world. I want London Tech Week to be Europe’s top tech event in 2017, highlighting that London is open for business, new investment and global talent."
The new partnership between London & Partners and KNect365 will see Informa’s TechXLR8 portfolio of events, which includes Apps World and the AR World Summit incorporated into the London Tech Week programme. Informa’s TechXLR8 portfolio includes six major events such as Apps World, 5G World and VR & AR World Summit.
London & Partners head of events and business development Zanine Adams commented: "Every genre of the tech ecosystem from the cloud, to AR and VR, and wearables will be involved in the new Tech Week. We want to grow our consumer activity and we hope to attract international drone racing, a mega concert, a charitable element and to really develop the fringe activity."
"We would love to see more activations from brands such as Twitter and Sony - with companies delivering experiential activity to showcase their new tech against the beautiful canvas that is London."
London Tech Week 2017 will be organised by London & Partners and KNect365, in association with founding partner Tech London Advocates. Current partners include partners Tech City UK, ExCeL London, UKTI and techUK.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .