A host of famous faces, including members of the Great Britain Cycling Team, could be seen cycling around the capital yesterday (20 September) in celebration of broadcaster Sky's mass participation cycling event, Skyride.
Sir Chris Hoy, Kelly Brook and Boris Johnson joined several thousand members of the public to cycle some of London's busiest streets, which had been closed off to traffic especially for the occasion.
Experiential marketing firm RPM was responsible for orchestrating the event, which incorporated a wide range of entertainment and activities along the 15km route.
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