LONDON - The London Eye is being rebranded The Merlin Entertainments London Eye in a bid to promote the entertainment group's ownership of the attraction.
The London Eye has been unbranded since British Airways terminated its sponsorship in February 2008.
Merlin will be supporting the rebranding with the London Eye's first TV campaign and cross-promotional activity at Merlin's other attractions, which include Madame Tussauds and Thorpe Park.
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