Marketers at leading firms have received correspondence from more than 90 different bodies selling Olympics-related sponsorship proposals, despite LOCOG being the sole entity able to sell official rights to the 2012 Games.
LOCOG is concentrating on negotiating with potential sponsors in four primary sectors -- banking, automotive, utilities and telecoms -- with each contract priced from £50m-£100m.
As well as each of the national associations for the individual sports, a variety of government-funded sports bodies, charities and Department of Culture, Media and Sport sections are actively selling off the back of 2012. Their over-zealous approach has led some marketers to claim they are turning their backs on 2012 due to proposals' lack of clarity.
Industry experts have been quick to lay the blame at chancellor Gordon Brown's door after he used his March budget to ask sponsors to fill an extra £100m hole in athletes' funding.
LOCOG refused to comment.
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