LONDON - Intercontinental Hotels Group (IHG) has become the latest domestic sponsor of the London 2012, Marketing can exclusively reveal.
The announcement that is has become a third-tier sponsor is expected to be made on Monday.
The hotel group joins a raft of sponsors for the London 2012 Olympics, including Lloyds TBS, EDF Energy and British Airways.
IHG declined to comment on the deal. Nobody at London 2012 was available for comment.
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