The agency, formerly MHP, has put together a roadshow aimed at boosting awareness and driving sales of Jordans' Country Crisp, Frusli and Break Bars brands. An open-top double-decker bus will tour Tesco, Sainsbury's, Safeway and Asda supermarkets. The bus will stay for five days at each site. Hit squads will hand out samples, leaflets, coupons and in-store price promotions.
"Through interaction with our target market of 25-to-54 year-olds, we can educate and hopefully influence buying behaviour," said Jordans UK Cereals marketing manager Jonathan Duffin.