LOCOG hunts top 2012 marketer

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) is searching for a marketing director.

The successful candidate will report to LOCOG commercial director Chris Townsend. Sources say the body hopes to make an appointment before the Beijing Olympics begin in August.

Last August, LOCOG drafted in former Melbourne Commonwealth Games general manager Ty Speer to develop and manage relationships with partners.

The committee has signed up Lloyds TSB, EDF Energy and Adidas as tier-one partners. It had initially planned to secure all tier-one partnerships before shifting attention to its second-tier tie-ups. However, Deloitte has already signed up as its professional services partner in the latter category.

Separately, LOCOG is seeking an ad agency to promote the Games. The agency will be hired on a 12-month contract, and a decision is expected later this month.

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