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Adam & Eve/DDB has launched an outdoor campaign for Lockets that shows the lozenge as the central image, stylised to resemble a cup of tea, a warm bath and a hot-water bottle. The work, the first by the agency for Mars-Wrigley since it won various brands last year, will run in the UK and Canada. The Lockets strapline "Help clear your nose and soothe your throat" is included under the pack shot. The ads were created by Toby Brewer and Nikki Lindman, and shot by Paul Zak.