The search engine is finally preparing an assault on the UK market after gaining a user base of 800,000 UK users while in beta phase. Local.com claims to have had only 50,000 users in April this year.
The search engine has affiliate offices around the world, and plans to create a significant presence in the UK after launching at industry event ad:tech London on 26 September.
The move follows a cash injection of $13m (£6.5m) for the NASDAQ-listed firm, which receives more than 10 million visitors in the US every month.
Local.com has signed a deal with directories service and search engine Thomson Local to provide paid search results on the platform, as well as using its own search technologies. It will also employ Google AdSense for UK results.
The search engine claims to offer better localised search results than the major players, enabling people to find out about local amenities, jobs, events and services where they live.
But it is entering a competitive market, as search engines have upped their focus on providing relevant local results, while UK firms have been investing in the same.
Local.com uses Yahoo! as its principal search partner in the US, but has opted for Thomson Local and Google in the UK.
The firm runs under the tagline "Bringing local consumers and businesses together".
_1.jpg)
.jpg)
