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Lloyds TSB promotes its motor insurance in the latest installment of its romantic TV ad saga starring John Thompson and Joely Richardson. The spot, which starts this Sunday, opens with Thompson driving down the road in his car and catching sight of the beautiful Richardson. He imagines her as a goddess in a long, flowing white dress, loses his concentration and, as a result,crashes into another car, which turns out to be hers. Her first reaction is of fury, but she calms down when she realises help is at hand via his motor insurance policy from Lloyds TSB. Creative is by Rainey Kelly Campbell Roalfe/Y%26R, with media through Zenith. This is the third execution in the campaign, following ads for business banking and Lloyds' platinum card.