The Lloyds Bank Tea Gardens has been developed by creative agency Rufus Leonard and MEC, Lloyd Bank’s media agency.
Visitors can enjoy a free cup of tea and a place to relax at the English garden-themed pop-up, which started its tour at London’s Westfield Stratford shopping centre last weekend (6-8 Dec). It will visit Bristol’s Calbot Circus on 10-11 December, Leeds Trinity between 13-15 December, and Birmingham’s Bullring shopping centre on 20-22 December.
Guests will also be able to speak Lloyds Bank colleagues who will be on hand to answer any questions about the retail bank.
Eithne Anderson, head of marketing communications at Lloyds Bank, said: "We all enjoy a warming cup of tea, and this is our way to show that we understand that the little moments matter, giving visitors the opportunity to take some time to themselves and a moment on us."
Fiona Davison-Dennis, senior account director at Rufus Leonard, added: "Working with Lloyds Bank on this experiential campaign has been fantastic. From the initial idea to the final stages of the build, we’ve enjoyed being part of a programme that gives customers a well needed break in this hectic season and a chance to enjoy a cup of tea and a moment to themselves."
A social media campaign will run in conjunction with the Tea Gardens activity.
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