Lively, the agency formed earlier this year after a merger between LiveFi and Itch Experience, has spent the past eight months making use of technology in experiential.
Co-founder Mike White co-founder explains the idea behind Lively's USP, while business director George Strong explains the strategy behind the agency's sand hostel for Hostelworld.
The agency has also taken steps to build teams around clients by not having a central office but making use of shared workspaces in cities. However it does have a base outside of London to use for production when needed.
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