1) From Droga to Decaux
David Droga, the executive chairman of Droga5, gave his view on , and, in another rare appearance, Jean-François Decaux, the co-chairman and chief executive of outdoor advertising company JCDecaux, .
2) Did that really happen?
Some elements of Thursday seemed a little surreal. LIVE@AdvertisingWeek wondered whether Sir Martin Sorrell and Yannick Bolloré were wearing , heard Jamie Redknapp tell us he is, and a lucky 200 people got parked outside Advertising Week’s venue, Bafta
3) Girl power
As Sky IQ pointed out in its choice of the the week’s events have had a strong female focus. Thursday featured a panellist of women’s magazine editors debating how to empower women, and why.
4) Online hits
Amid all the online chatter around Advertising Week Europe, LIVE@AdvertisingWeek noticed Microsoft’s real-time infographics stand out as a creative, useful addition to the week and so .
LIVE@AdvertisingWeek also brought you the result of our most popular online vote: answering the controversial question of .
5) ITV vs UKTV?
Sally Quick, the director of commercial partnership at UKTV, blogged for LIVE@AdvertisingWeek to disagree with ITV’s commercial sales director Simon Daglish, who said "90 per cent of branded content is crap" earlier in the week.
Media agency Vizeum also blogged on a contentious point: . Channel 4’s digital and creative head, meanwhile, admitted that
6) The pretty girl at the dance
Advertising Week Europe executive director, Matt Scheckner, said that programmatic buying was, and the hot topic continued to dominate seminars and thoughts.
Steve Hobbs, Amnet’s managing director, said programmatic buying will, while Maxus’s chief operating officer, Tim Irwin, revealed
7) Party time
As the seminars ended, the parties continued. Many Advertising Week delegates headed to Microsoft’s wrap party at Koko in London’s Camden, while the blog took you inside
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