9.30 - 9.50 Introduction
Tess Alps, Thinkbox's Executive Chair, will introduce the morning's topic
9.50 - 10.10 Britain: the trend (so far)
Ipsos MORI has been forensically observing Britain for over 30 years. We'll hear from Simon Atkinson, Assistant Chief Executive, who will share some of the changes that Britain has seen between the London Olympics of 1948 and 2012
10.10 - 10.40 Blighty
Jane Rogerson, Commissioning Director from UKTV, will sit down with Lindsey Clay, Thinkbox's Managing Director, and give us the inside story on UKTV's approach to pleasing British TV tastes, building channels for different British 'tribes' and how to commission original content for a demanding audience
10.40 - 11.10 TV Nation
Thinkbox's Research & Planning Director, Neil Mortensen, and Jeremy Nye, Head of Research, will take us through the results of the latest wave of our TV Nation research, which tracks attitudes to advertising, brands and media in the UK
11.40 - 12.00 A slice of Bacon
Richard Huntington, Director of Strategy from Saatchi & Saatchi, will be sharing the story of the successful launch of EE, a brand born into today's Britain
12.00 - 12.45 Through the TV Glass
Understanding the British is fundamental to any marketer. What can watching TV tell us about our customers and consumers? Four of advertising's cleverest strategists will examine a particular aspect of British life as seen through the lens of TV, both programmes and ads. Discussion and Q&A will follow, chaired by Tess Alps. With Simeon Adams, Partner at Goodstuff; Nikki Crumpton, Chief Strategy Officer at McCann London; Tracy De Groose, CEO, Carat; and David Hackworthy, Chief Strategy Officer at Fallon
12.50 - Event ends
.jpg)
.jpg)