At this morning's event, Thinkbox will unveil the second in its series of ‘Screen Life’ research studies looking at emerging TV technologies and behaviours, and this time the focus is video on demand.
The new study, commissioned from Flamingo and Tapestry examines the broad range of motivations that lie behind why we watch linear TV and VoD and, increasingly, how we watch it.
9.30am - 9.45am, Introduction
Lindsey Clay, managing director and Neil Mortensen, research and planning director from Thinkbox will be taking us through the morning’s line up.
9.45am - 10.40am, Screen Life: background, model and context
Andy Davidson, head of UK practice, Flamingo will introduce the research. Annie Auerbach, Flamingo will tell us about the wider cultural context that has helped to drive much of the way we use television.
10.40am - 11.10am, Break
11.10am - 12pm, Screen Life: survey and advertising
Ian Wright, managing director, Tapestry, will show what happened when we set out to measure the research quantitatively. Alfie Spencer, group head of Semiotics, Flamingo, will talk about the implications for advertising. How might marketers use Screenlife 2 to make their advertising campaigns even more effective.
12.00pm - 12.50pm, Panel discussion
Simon Daglish, group commercial director from ITV, Jamie West, director of AdSmart & commercial development from Sky Media and Jonathan Lewis, head of digital & partnership Innovation from Channel 4 will discuss the research, the latest developments around VoD and its advertising opportunities. The panel will be hosted by Lindsey Clay.
12.50pm - 1.00pm, To conclude
Neil Mortensen will summarise the findings of the day.
Follow this event on twitter using #screenlife
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