Live 8 brands set for global exposure at historic music extravaganza

LONDON - AOL, Nokia, O2 and London's Capital Radio are among the brands who have lent their backing to tomorrow's Live 8 concerts, expected to have one of the biggest television audiences in history.

Tomorrow is D-Day for Live 8, with concerts in London, Philadelphia, Toronto, Berlin, Paris, Rome, Tokyo, Moscow, Cornwall and Johannesburg, as well as one in Edinburgh next Wednesday.

Organisers, including Bob Geldof, are billing the event as 100 artists in 10 concerts, with a global television audience of 5.5bn.

In the UK it will be broadcast by the BBC, while ABC is screening the event in the US. Live 8 is being staged in a call to the world's richest and most powerful nations to cancel third world debt and make poverty history.

Nokia was first global sponsor of the events and helped fund the concert costs, while in the UK, O2 ran the record breaking text lottery for tickets.

Internet provider AOL has also signed up as a global sponsor and is webcasting the concerts, while London's Capital Radio is the official radio partner for the Hyde Park gig. In the UK and US, global sponsor Volvo is to transport artists to and from the concert venues as part of its involvment.

The ethical water brand One has been named as the official water of the event in Hyde Park, which is expected to attract an audience of 200,000

The concerts, starring Madonna, REM, Coldplay and U2, coincide with the G8 leaders' meeting in Edinburgh next week.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content