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These days almost as highly anticipated as the real thing, social media (and Twitter in particular) comes into its own as soon as the Indulge yourself with the best parodies and spoofs of the festive season to date...

Parodies

The fact that a reverse chronological musical biopic of Elton John is possibly more difficult to send up than a monster under the bed didn't deter these willing pranksters: 

Elves Behavin' Badly replaced Elton's classic with something slightly less critically acclaimed:

The new John Lewis Christmas ad is amazing.

Joe.co.uk combined the two hot topics du jour:

Pizza Hut referenced

Shame to see the ad allowed through when ours got banned. We’re releasing it anyway. Enjoy.

— Pizza Hut Restaurants (@pizzahutuk)

Keele University tapped into the ad's nostalgic feel with its annual effort:

Frank PR changed Your Song to #FranksSong, saying sorry to Elton in the process:

With apologies to Elton John...

Tweets

Lidl:

Just because you don’t have £872 to spend on a piano, doesn’t mean you can’t be the next Elton.

— Lidl UK (@LidlUK)

…which John Lewis couldn't resist responding to:

It's a Lidl bit cheaper ?? ?? 

— John Lewis & Partners (@jlandpartners)

Iceland:

How wonderful life is when you're (still) in the world...

— Iceland Foods ?? (@IcelandFoods)

Netflix:

the John Lewis ad but instead of Elton John it's this keyboard wizard

— Netflix UK & Ireland (@NetflixUK)

EBay:

If it’s happening in that Christmas ad, it’s happening on eBay

And in the rocket man’s words himself John Lewis – we hope you don't mind…

— eBay.co.uk (@eBay_UK)

And finally...

Spare a thought for the man who gets almost as much attention as the retailer at this time of year:

Neither would I.

— John Lewis (@johnlewis)

Your daughter is making an excellent point here, Carol.

— John Lewis (@johnlewis)