Consumer
Sunday League Online Football Managers
The online football-management game releases its list through ListLab. Comprising 28,000 0-12 month UK participants, individuals are football players and/or fans. Perhaps not surprisingly, 97 per cent are male, predominantly aged 18-35 years, and 77 per cent make purchases online. Interests include sports, video games, technology and gambling.
Base rental price: 拢120 per 1,000 names.
Selections: date of birth, gender, geography, recency.
BRORA
This mail-order catalogue and website releases its list of 9,789 0-12 month buyers and 7,349 13-24 month buyers through Fig Tree. Brora offers high- quality, classic clothing for men, children and babies. Individuals are very affluent, mail-order responsive females aged 30-55 years, with an average order value of more than 拢200.
Base rental price: 拢140 per 1,000 (0-12 month) names.
Selections: Gender.
VALUEFLORA.COM
Managed by listbroker.com, this list holds 11,163 names from the website offering flower delivery. Based in the UK, the company offers flowers, chocolates, balloons and champagne to 120 countries. This file would work well for mail-order companies, charities, financial and gardening offers.
Base rental price: 拢110 per 1,000 (0-12 month) names.
Selections: Gender, recency, geography.
PITCHWELL DRTV
Managed by ListLab, this list comprises 63,000 buyers from the shopping channels Pitch TV and Pitch Plus. Categories of products offered include kitchen, household, garden, fashion and beauty. In total, 63 per cent of individuals are female and the average order value is 拢35, with most individuals aged 30-50 years. Interests include health and fitness, DIY and music.
Base rental price: 拢120 per 1,000 names.
Selections: Product, gender, recency, geography.
BUSINESS
MARCUS EVANS INTERNATIONAL MANUFACTURING DATABASE
Managed by RSA Direct, the business information company releases this list of 32,683 attendees of its manufacturing conferences. Delegates pay between 拢1,850 and 拢2,600 to attend. This list would work well for B2B and B2C publishers, IT vendors and telecommunications companies, as well those wishing to target manufacturing firms.
Base rental price: 拢190 per 1,000 names.
Selections: Geography, recency, job title.
MCGRAW-HILL INTERNATIONAL FINANCIAL DATABASE
This list is sourced from Standard & Poor's, a division of the McGraw-Hill Companies. It provides independent credit ratings and risk evaluation among other services. This list comprises 43,388 elite financial professionals, all decision makers who have sought information on how to improve their companies. Managed by RSA Direct, the list would work well for executive education and training, seminars and conferences, and business and consumer travel offers.
Base rental price: 拢155 per 1,000 names.
Selections: Geography, gender, job function.
UPDATED LISTS
CONSUMER HEALTHY DIRECT
This list holds 492,000 buyers, including 212,000 0-12 month names, from the mail-order health company, which offers herbal products and health supplements. The majority of individuals are aged 50-plus, and 64 per cent are female, with an average order value of 拢25. This list, managed by ListLab, would suit charity and health offers.
Base rental price: 拢115 per 1,000 names.
Selections: Gender, geography, product, recency.
HOME IMPROVERS
This list comprises 153,000 buyers and enquirers from the catalogue DIY Plastics, offering a range of plastic products for DIY enthusiasts, covering home improvement, garden products and accessories. Individuals are predominantly mid-market males, who are married and homeowners, aged 50 years-plus. Managed by Go Direct Marketing, this list would suit financial offers and those wishing to target the grey market.
Base rental price: 拢100 per 1,000 buyers.
Selections: Gender, recency, geography.
LETTERBOX
Managed by Go Direct Marketing, this list holds more than 160,000 contacts of the children's mail-order company. The catalogue offers gifts and products for children of all ages. Typical customers are upmarket females aged 25-45, with an average order value of 拢65. This list would work well for financial, gift and charity mailings.
Base rental price: 拢125 per 1,000 names.
Selections: Recency, gender, geography.
THE MIRROR GROUP
Managed by Howse Jackson Marketing, this file holds 500,000 contacts, all of whom are customers of The Mirror Group. Individuals listed are aged 45-70 years and 65 per cent are female with a household income of 拢15,000 plus. The list would work well for mail order, financial, credit cards, book clubs, gardening offers and charities.
Base rental price: 拢105 per 1,000 names.
Selections: Geography, recency, gender, age.
EXPERT VERDICT
This file contains 49,000 mail-order buyers of stylish household products and gifts. Individuals are an even mix of males and females, and are predominantly age 35-64 years. The average household income is 拢40,000 plus. This list would work well for gardening, publishing, charities, health and finance offers.
Base rental price: 拢120 per 1,000 0-12 month names.
Selections: Product type.
BEST DIRECT
Managed by ListLab, this list contains 430,000 customers of Best Direct's two 24-hour home-shopping channels. Products available include health, fitness, home and kitchenware. Individuals are aged 25-64, 75 per cent earn up to 拢30,000, and 57 per cent are female.
Base rental price: 拢120 per 1,000 names.
Selections: Product, recency, gender, geography.
GOLF TV MAIL ORDER BUYERS
Golf TV sells high quality golf-training equipment, and this list - with 256,000 names - has been sourced through the website and DRTV. Individuals are aged 35-59 years, and 88 per cent are male. Average order value is 拢104 and 40 per cent of individuals bought more than one product. This list is managed by ListLab.
Base rental price: 拢120 per 1,000 names.
Selections: Product, gender, recency, geography.
MECCA BINGO
This list comprises 650,000 active bingo players and is managed by Go Direct Marketing. Individuals are predominantly mid-market females with a broad age range and high spending power. This list would suit a range of mail order catalogues and financial offers.
Base rental price: 拢100 per 1,000 names.
Selections: Recency, date of birth, gender, geography.
JOLLIMAN
The mail order catalogue, selling comfortable clothing for men, releases this list through Prospect Swetenhams. It holds 95,000 buyers, predominantly male, 90 per cent of whom are aged 50 years-plus. Of the total, 59 per cent are retired, and most are homeowners with a disposable income. This list would suit publishing, travel and leisure, financial offers and charities.
Base rental price: 拢95 per 1,000 (0-12 month) names.
Selections: Multi-buyers
BENHAM
This list, which is managed by Prospect Swetenhams, holds almost 26,000 mail-order buyers of stamps, collectables and rare gifts. Individuals are predominantly older, affluent males. This list would work well for those wishing to target the grey market, such as charities, theatre and arts, health, competition and finance.
Base rental price: 拢100 per 1,000 (0-12 month) names.
Selections: Recency, gender, order value, geography.
FUNKYFOGEY.COM
Managed by tmnmedia, this list comprises eight million names from the community-based site for the over-45s. The site allows users to access a variety of online stores, offering products from books to orthopaedic beds. There is an even split between the genders, and 44 per cent spend between 拢200-拢1,000 per year online.
Base rental price: 拢150 per 1,000 names.
Selections: recency, geography, gender.
BUSINESS
TOTALLY PROFESSIONAL
Managed by Go Direct Marketing, this list comprises over 215,000 home addresses of executives in a variety of professions, including accountancy, engineering and medicine. Individuals are predominantly married homeowners, with interests from travel and theatre to fine dining and culture. The list would work well for charities and financial products.
Base rental price: 拢95 per 1,000 names.
Selections: Professions, age, geography.
PRIORITY PASS
This international airport lounge access programme releases its list through RSA Direct. Comprising 197,853 members, individuals are affluent, frequent business travellers, and are typically male, aged 30-50 years with an average income of more than $100,000 (拢53,470). This list would work well for multinational publishers, conferences and luxury consumer goods.
Base rental price: 拢200 per 1,000 actives.
Selections: Geography, age, recency.
NEWLY MANAGED
Consumer
M and M Direct
The mail-order company for discounted sports and fashion releases this file of 1.7 million buyers through ListLab. Individuals are predominantly 35-45; 58 per cent are female. Average order value is 拢45-拢50 and average income is 拢20,000-拢25,000.
Base rental price: 拢100 per 1,000 (0-12 month) names.
Selections: Product, gender, recency, geography.
Junior Magazine
Managed through Fig Tree, this list of 7,951 subscribers to the parenting advice magazine is predominantly ABC1 women aged 26-plus, with children aged 0-8 years. The file would work well for mail order, charities, financial, publishing and family-related offers.
Base rental price: 拢110 per 1,000 (0-12 month) names.
Selections: Recency.
Retail Internet
Retail Internet is a provider of permission marketing data and releases this list through Avongate. The list holds one million email addresses from seven European countries. Sixty per cent of individuals are male and 80 per cent are aged 16-35. Interests include entertainment and culture, food and drink, holidays, finance and competitions.
Base rental price: 拢100 per 1,000 names.
Selections: Gender, geography, age.
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