Consumer
Fishing Enthusiasts
BVG Airflo Group has made its two lists of fishing enthusiasts available to rent. These are buyers from the Tightlines/Fishtec Fly Fishing, and Fishtec Coarse Fishing catalogues, which sell a range of products such as rods, clothing, and accessories. The former holds 100,000 names and readers are aged 40-plus, and the latter holds 20,000 names and readers range across all ages.
Base rental price: 拢120 per 1,000 (Tightlines/Fishtec Fly Fishing), 拢100 per 1,000 (Fishtec Coarse Fishing).
Selections: Recency, gender, geographic, multi-buyers, payment method.
CInsight
Tri-Direct Sales has launched the CInsight (Customer Insight) list, which comprises a number of home shopping groups that have pooled their data to learn more about their customers' habits. More than 60 per cent of the 333,726 individuals are females, aged between 35 and 54. Eighty-eight per cent are regular credit card users who are married professionals, with an average income of 拢40K-plus. Interests cover The National Trust, shopping by catalogue, and voluntary work.
Base rental price: 拢130 per 1,000.
Selections: Title/prefix, recency, geographic, leisure.
Travellers Oasis
EDM Media has released the Travellers Oasis file, which holds details on 66,839 consumers that have responded to holiday offers, via inserts in publications such as the weekend Telegraph, Sainsbury's Magazine, and Radio Times. They have responded via direct mail, telephone, e-mail and the internet. They spend on average 拢1,000-拢3,000 per holiday, taking an average of two to three holidays per year. They are mostly females, aged 45 to 75. All own more than three credit cards and have an income of 拢25K-plus.
Base rental price: 拢85 per 1,000.
Selections: Postal codes, age group, gender.
Acorn Video
Mokrynski International has introduced the Acorn Media list to the market which offers details on 14,791 buyers of collectable home video products through Acorn Media. The videos and DVDs have a focus on the best of British TV programmes. The file is 68 per cent females who are aged 50-plus. Average order value is 拢30 and names are recruited via advertising, inserts, cold mail and Acorn's website.
Base rental price: 拢100 per 1,000.
Selections: Recency, gender.
Digital Media Buyers
UK readers of digital media are now available through Wyvern Direct Response. Publications include Computer Video Editing, Digital Photographer User and Home Cinema Choice. The majority are readers of What Satellite & Digital TV. Eighty per cent are males aged between 20 and 50, who have a household income of 拢15K-拢30K.
Base rental price: 拢100 per 1,000.
Selections: Gender, geographic, media title.
Homes & Gardens
The Homes & Gardens list has become available through Wyvern Direct Response. The 39,509 individuals are UK readers of magazines including Inspirations, Country House & Home, and Home. The majority - 22,418 - are readers of Gardens Monthly. Seventy per cent are females aged 35 to 64, with household incomes of 拢15K to 拢40K.
Base rental price: 拢100 per 1,000.
Selections: Gender, geographic, media title.
Consumer Focus
The Consumer Focus list of 1,200,000 names has become available to rent through Tri-Direct Sales. It comprises several companies that have pooled their mail order buyers' data to learn more about their own customers. Individuals are mainly females with high disposable incomes. They are aged between 35 and 55 and are regular credit card users who own their own homes. Interests include foreign travel, charities, catalogue shopping, and wildlife. The list is MPS-screened and fully postcoded.
Base rental price: 拢75-拢115 per 1,000.
Selections: Geographic, newspaper readership, home ownership, savings/loans.
BUSINESS
The International Training Masterfile
The International Training Masterfile has become available through RSA Direct. The file is sourced from training and development response lists of magazine subscribers, buyers and conference attendees. These include LearningWare, Sales and Marketing Management magazine, and Enterprise Media. The 64,119 individuals are training budget holders and decision makers.
Base rental price: 拢160 per 1,000 (UK), 拢180 per 1,000 (international).
Selections: Country, job title.
Credit Ready Movers
TRG Strata has launched the Credit Ready Movers file, which details the credit history of more than four million recently moved individuals. The list was built using edited 2004 Electoral Roll data to remove people with County Court Judgements or bankruptcies. The list is segmented by credit risk and also offers the chance to apply property and affluence indicators to identify the type of move that has taken place.
Base rental price: 拢120 per 1,000.
Selections: Postcode, gender, data of birth.
Total Telecom
The Total Telecom list has been launched through Wyvern Direct Response. The 15,870 individuals are subscribers, or have opted for qualified controlled circulation of Total Telecom, a leading publication for the telecoms industry. Annual subscription is 拢275 and the title has a global readership, particularly in the UK, Europe and Asia. Readers are key personnel and senior decision makers who are responsible for a large percentage of the world's telecommunications expenditure.
Base rental price: 拢180 per 1,000.
Selections: Geographical, business or home addresses.
Biz Media
RSA Direct has released Bizmedia's file of 20,000 named contacts and business addresses. Individuals are subscribers to E-Learning Age magazine, report buyers and conference attendees in the e-learning/online learning arena. Bizmedia is a multi-channel media company for the B2B community, which focuses on issues raised by emerging technologies via magazines, websites and events. Its database is PAF-verified and MPS-cleaned.
Base rental price: 拢190 per 1,000.
Selections: Geographical.
REFRESHED
Consumer
Cardata
The Cardata list, managed by Caspian List & Data Management, has been refreshed and now offers 2.3 million postal addresses, 332,000 e-mail addresses, and 1.2 million SMS numbers. Cardata is a car marketing service, which uses the web, e-mail, letters and phone to target buyers. Seventy-five per cent are males, with slightly less than half aged 25 to 44. Almost 60 per cent have a household income in excess of 拢20K and have invested in financial products, such as personal pension plans and mortgages.
Base rental price: 拢95-拢200 per 1,000.
Selections: Age, recency, car make, car model, insurance.
1st Class Celebrations
The 1st Class Celebrations list of 90,970 mail order buyers, which is managed by MMS, has been updated. The 1st Class Celebrations mail order catalogue sells party merchandise for a range of occasions, including birthdays, christenings, weddings and anniversaries. Almost the entire file are females, who are aged between 20 and 35, and 35 per cent are multiple buyers. Average order value is 拢25 and a high number are home PC and internet users.
Base rental price: 拢110 per 1,000.
Selections: Postcode, recency, multi-buyers, credit card, order value.
UK Lifestyle
The UK Lifestyle List, which is managed by Holistic List Management, now carries more than 10 million records. The file holds lifestyle data captured through customer satisfaction questionnaires and surveys. More than half the list are females, across all age ranges, and the database contains a number of variables which cover consumers' lifestyles, purchasing preferences and interests, such as adult and child dates of birth, income, occupation, credit card type, and newspaper readership. Postal information and landline telephone numbers can be bought from the list.
Base rental price: 拢100 per 1,000.
Selections: Occupations, investments, computer ownership, interests and hobbies.
NEWLY MANAGED
Consumer
Infinity
Evolution DM has been appointed to manage Infinity's updated list of 250,000 buyers. Infinity sells packages, costing 拢82.50, which give members discounts on home entertainment, holidays, leisure activities, and other consumer products. Customers are initially recruited when buying products via DRTV with an average order value of 拢45. Most pay by credit card and are then offered the membership package. Sixty per cent are females aged 25 to 55, with an income of between 拢20K-拢40K. They are readers of mid-market newspapers.
Base rental price: 拢100 per 1,000.
Selections: Geographic, gender, recency.
Stour Valley
The Stour Valley database of 450,000 0-12-month buyers of Stour Valley merchandise, is now managed by Cheryl Nathan List Broking. Products cover health and beauty and horticulture, as well as CDs, DVDs and personalised stationery. Most have responded to ads in popular press such as Woman's Realm, Chat, Mirror, and Take a Break, and a small proportion are recruited via direct mail. About 60 per cent are multi-buyers and 65 per cent are females. Interests include gardening, The National Trust, stamp collecting and competitions.
Base rental price: 拢100 per 1,000.
Selections: Method of payment, product, home/flat ownership, credit rating.
Advanced Health Solutions and Sapco
Evolution DM now manages Advanced Health Solutions and Sapco's customer databases of 350,000 buyers and 300,000 buyers. Advanced Health Solutions sells health 'kits' for a range of health issues, while Sapco sells health and lifestyle-enhancing products. Both assist areas such as weight loss, digestion, and anti-ageing. Customers were recruited via inserts, off-the-page advertising, mail order catalogue sales, and the companies' websites. Customers are aged 45-plus with an income of 拢20K-plus.
Base rental price: 拢105 per 1,000.
Selections: Geographic, gender, recency, product.
LuckySurf UK
The LuckySurf UK list is now available through EDM Media. LuckySurf UK holds 340,505 postal addresses recruited from its free online lottery, which features a daily chance to win 拢500,000 as well as other prizes. The file is split evenly between males and females, who are aged between 20 and 40. They are all internet users who buy products from the web, such as gadgets and fashion, as well as entering competitions and banking online.
Base rental price: 拢85 per 1,000.
Selections: Postal codes, recency.
BUSINESS
Dendrite
Wyvern Direct Response has won the management of the Dendrite Doctors in General Practice and Dendrite Hospital Doctors and Medical Personnel files. Both lists offer records on professionals and organisations in the UK healthcare arena. Individuals are readers of healthcare journals distributed by Synavant. They include GPs, district nurses, practice nurses, consultants, retail pharmacists and hospital pharmacists.
Base rental price: 拢190 per 1,000.
Selections: Geographical, business or home address.
Base rental price: 拢85 per 1,000.
Selections: Postal codes, recency.
Send your Which List news and updates to christina.papas@haynet.com.