CONSUMER
Baltic Pine
The Baltic Pine list of buyers has become available for the first time through Tri-Direct Sales. Baltic Pine manufactures timber conservatories, priced from 拢995, which it supplies to thousands of homeowners each year. Individuals have either enquired about or bought a conservatory, and have all been recruited through off-the-page advertising. The list is split evenly between males and females who are mainly homeowners aged 25-plus. Their interests include gardening, eating out, foreign travel, and investments and shares.
Base rental price: 拢90-拢100 per 1,000.
Selections: Title/prefix, geographic, payment type, total spend.
2Shop TV
EDM Media has introduced the 2Shop TV list to the market, which holds names of individuals who have purchased products from the mail order company. 2 Shop TV sells a range of health, beauty and fashion items, including the heat and curl, and the silicone nude bra, via off-the-page advertising, demonstrations in shopping centres, exhibitions, retailers, DRTV and the internet. All 12,363 buyers are credit card holders and spend an average 拢40 per order. Eighty-five per cent are males, mostly aged between 25 and 55.
Base rental price: 拢90 per 1,000.
Selections: Postal codes, gender.
Selectafly
Tri-Direct sales has announced the launch of the Selectafly database. Selectafly manufactures fishing flies, providing mail order to wholesalers, retail fishing shops and fisheries across the world. Individuals are sourced from the web and off-the-page advertising in fishing titles, such as Trout Fisherman. They are married or co-habiting males who are aged 35-plus, and are self-employed with incomes in excess of 拢20K. Customers are also buyers of gardening products and wines, with other interests including betting/pools, photography, and folk and country music.
Base rental price: 拢120 per 1,000.
Selections: Title/prefix, geographic.
Hunter Pole
The Hunter Pole catalogue's list of 25,000 buyers is now available to rent through HLB. Hunter Pole offers more than 200 products for gardens and homes and the list consists of 100 per cent mail order buyers who have spent on average 拢50 per order. Sixty-one per cent are females, predominantly aged 50-plus. Many are also credit card users. Names have been sourced via direct mail and through catalogue inserts in subscriber magazines.
Base rental price: 拢115 per 1,000.
Selections: Nth, gender.
BUSINESS
Emap Communications Public Authority Directory
Uni-Marketing has launched the Emap Communications Public Authority Directory database, which is sourced from the annual guide to local government and the health service in the UK. The database provides access to senior decision makers within the public sector, including chief officers and heads of departments in every local authority, as well as senior executives across the health service.
Base rental price: 拢200 per 1,000.
Selections: Job title, geographic.
REFRESHED LISTS
CONSUMER
Mature Painters File
The Mature Painters list (formerly Painting Enthusiasts), which is managed by Integral Marketing, now holds the names of 44,217 individuals who have either paid 拢20 to become members, or have made a purchase by mail order from The Society for All Artists. The file is split between 16,124 mail order buyers and 28,093 members. Individuals are mainly aged over 45 and all home addresses are within the UK.
Base rental price: 拢95 per 1,000.
Selections: Geographic, gender, credit card buyers.
Kenwood In Car Entertainment Buyers
Kenwood's In Car Entertainment Buyers file has been updated and now carries details on 18,937 individuals. The list is managed by MMS and is predominantly males aged below 40 who mostly own their own car and are planning to replace it within the next two years. Buyers' details have been sourced through registration to the theft replacement scheme.
Base rental price: 拢100 per 1,000.
Selections: Age, postcode, gender, home PC users.
Beaming Baby
The Beaming Baby list, managed by Isis Direct, now consists of 23,500 individuals who have purchased a range of organic products for mother and baby, ranging from pure cotton nappies and eco-friendly toys, to aromatherapy and natural beauty products for mothers. Items are sold via the Beaming Baby catalogue and website. The majority are females, mainly aged between 25 and 35, with children aged up to two years. Average order value is 拢60.
Base rental price: 拢100 per 1,000.
Selections: Recency, gender, geographic.
Best Direct Mail Order DRTV
The Best Direct Mail Order DRTV buyers file has been updated with 12,000 new buyers and is available through ListLab. Best Direct sells a variety of health, fitness and self-improvement products, as well as home and kitchenware. The 359,000 buyers spend between 拢25 and 拢150 with an average order value of 拢40. The list is sixty per cent females who are mainly aged 35-plus and have been sourced through TV advertisements and infomercials by credit cards.
Base rental price: 拢120 per 1,000.
Selections: Multibuyers, product, named individual.
The Good Book Guide
The Good Book Guide list of buyers has been updated, cleaned, and relaunched through Uni-Marketing. The 13,000 individuals are buyers from the monthly book review magazine, with 70 per cent of customers residing in Europe. The file is evenly split between males and females who are high earners, with 88 per cent holding a professional qualification or a degree. More than half have purchased from mail order companies via the web.
Base rental price: 拢180-拢250 per 1,000.
Selections: Country, sex/title.
TP Toys
The TP Toys list, managed by Isis Direct, has been refreshed and now holds details on 29,124 buyers of activity toys, including climbing frames, swing sets, slides, and sandpits. The majority are females aged between 25 and 45, with children aged from one to 10. Customers have returned the guarantee card following a purchase, or have requested a catalogue via the website or telephone. They have also responded to advertisements placed in publications including Good Homes, Country Living and The Telegraph.
Average order value is 拢250.
Base rental price: 拢75-拢115 per 1,000.
Selections: Geographic, age of child.
NEW MANAGED LISTS
CONSUMER
News International Enterprise
News International Enterprise has appointed Holistic List Management to manage its database of 2,250,000 readers of The Times, The Sunday Times, News of the World and The Sun. Individuals have responded to competitions in these newspapers and surveys that have been distributed to their entire readership. Sixty per cent are females aged over 35. The list is split into two sections; The Times and The Sunday Times; and The Sun and News of the World, with each section representing a different target market.
Base rental price: 拢90-拢100 per 1,000.
Selections: Pet ownership, car make, holiday type.
The Original Celtic Sheepskin Company
Mokrynski International has won the management of The Original Celtic Sheepskin Company's database of 30,626 buyers. The company is the largest supplier of sheepskin footwear and soft furnishings in the UK and typical buyers are upmarket with high disposable incomes. They are mostly females aged 45-plus and average order value is 拢80.
They share interests in fashion and foreign travel.
Base rental price: 拢110 per 1,000
Selections: Product type, order value, multibuyers.
Aztec
Aztec catalogue's list of 7,786 buyers is now available through Isis Direct. Aztec offers classic clothing for children aged up to eight years, including hand-made knitwear, such as jumpers and baby blankets. Customers are mostly mothers and grandmothers and many are professionals, including a high number of doctors. The list also features some celebrities.
Base rental price: 拢115 per 1,000.
Selections: Geographic.
Dorothy Perkins
Tri-Direct Sales now manages the list of 250,000 buyers from Dorothy Perkin's range of high street fashion aimed at young to middle-aged affluent females. Those on the list are either single or married homeowners and 75 per cent are multi-buyers. They enjoy reading mid-market popular newspapers and interests include fashion, sports and weekend breaks.
Base rental price: 拢110 per 1,000.
Selections: Recency, credit card, multi buyers.
The Original Gift Company
Occam has won the management of The Original Gift company's database of 354,000 buyers. The company offers products for home and garden, jewellery, personalised gifts and kitchen accessories. Almost a third are 0 to 12-month buyers, and many are married, middle-aged women who are homeowners with high disposable incomes.
Base rental price: 拢120-拢130 per 1,000.
Selections: Age, geography, order value, multi-buyers.
Nat Mags
Tri-Direct Sales has won the contract to manage the list portfolio of the National Magazine Company. The publisher has over 16 consumer magazines including Cosmopolitan, Esquire, Country Living and She. The file of active and lapsed subscribers is made up around 1.6 million names, predominantly ABC1 females aged between 18-65. The data can be supplied on an individual magazine basis.
Base rental price: On application
Selections: Date of birth, e-mail address, mobile and home telephone, order value.
International Masters Publishers
Mail order company International Masters Publishers has appointed Holistic List Management to manage its masterfile of 1.5 million mail order buyers in the UK. Individuals have purchased products via mail order titles including At Home with your PC and Discovering Wildlife. Eighty per cent of individuals are aged 40-plus and the majority are females.
Base rental price: 拢90-拢100 per 1,000.
Selections: Cooking, family/education, home.
handbag.com
EDR has won the management of the handbag.com list which holds details on 200,000 e-mail addresses. handbag.com is a women's website covering issues and offers advice on relationships, health, careers and beauty. Subscribers are educated and affluent women aged between 25 and 45 who visit the site an average three times a month. Data is collected through full opt-in registration on the site. Interests include careers, finance and family.
Base rental price: 拢150 per 1,000.
Selections: Recency, title, gender, geography.
BUSINESS
Euromoney Institutional Investor plc
The Euromoney Institutional Investor plc file is now managed by Prospect Swetenhams. The database comprises of more than 800,000 senior level and middle management executive B2B contacts. These are active subscribers to a variety of Euromoney's publications, book buyers, or conference and seminar attendees. Individuals span across a range of industries, particularly the financial sector.
Base rental price: 拢190-拢300 per 1,000.
Selections: A/B split, telephone numbers, fax numbers.
Send your Which List news and updates to christina.papas@haynet.com.