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Lipton has teamed up with the Muppets to launch a global brand campaign with an ad that will air during the Oscars. Adam & Eve/DDB created the spot, which depicts a city almost entirely populated by different versions of the frenzied Muppet character Animal. Kermit the Frog seeks refuge from the hubbub in Lipton’s tea drinks and tells Miss Piggy that his coping strategy is to "be more tea". The tie-up with the Muppets precedes the release of the Muppets Most Wanted film in March. The spot, which will first air in the US, was written by Patrick McClelland, art directed by Feargal Ballance and directed by Noam Murro through Biscuit Filmworks.