But the wildfire rumours of Langdon's ousting last week shook the agency and, indeed, the News International team, who called Langdon at his Spanish holiday retreat to check if they were true.
Price clearly paid an important part in the pitch. The incumbent, TBWA\London, was reportedly paid in the region of £1.2 million on the business; the fee News International was proposing in the pitch was apparently little over half that.
Nevertheless, the win is a triumph for Euro RSCG and adds fire to Langdon's ambitions for it; News International joins LG Electronics and Superdrug on this year's tally of wins. However, every silver lining has a cloud; the agency must now fight for its £36.5 million Argos account and the signs are not good. Euro RSCG must prove it can deliver good creative as well as an attractive price proposition.
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