As one of the few French admen with a proven reputation beyond his homeland, Dru will undoubtedly give Havas a more confident swagger. Moreover, Vincent Bollore, the shareholder who has been engineering the transfer of command to Dru from Alain de Pouzilhac, is keen to send a signal that the group's centre of gravity is firmly in France.
Putting egos aside, however, there are sound pragmatic reasons for picking Dru - he is well-versed in the ways of Havas' crucial US markets, while his experience on TBWA's Nissan business will be important in keeping Peugeot happy.
Above all, Dru is a champion of creativity. And Havas could certainly use a bit more of that.
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