The £10 million-plus partnership kicks off this month when Lindley takes over from incumbent Spotless, which currently supplies catering at the 15,000-capacity venue.
The appointment marks a step-change in the club’s ambitions to develop its food offering as well as the facilities and events business at the stadium.
As part of the deal, Lindley will refurbish the public concourse catering facilities at the ground. The refit will include a bespoke mix of the caterer's own branded retail kiosks such as Frank’s Original New York Streetdogs.
It will also assume full responsibility for the sales and marketing function to generate revenue for the club by attracting non-match day conference and events business to the stadium.
Jonathan Davies, sales and marketing director at The Lindley Group, said: "We are really looking forward to working with Doncaster Rovers to enhance the match day experience for fans and help the club to improve and expand their catering services.
"One of the things that attracted us to the club is the dynamism and vision of its management team. Their plans and ambitions extend beyond success on the pitch to providing first class catering and hospitality services for their fans and visitors at the stadium, and generating revenue from catering and events which can then be reinvested in the club."
Gavin Baldwin, chief executive of Doncaster Rovers, said: "We are delighted to be announcing this deal with The Lindley Group. Since taking over the management of the stadium in 2012 we have worked closely with our fans, tenants and businesses that use the stadium. It has been clear to us that our catering offer was one we needed to improve to meet the expectations of those visitors."
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