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A new campaign from pet food brand Lily's Kitchen champions pet owners who treat their animals as family.

The ads highlight endearing and humorous moments that many pet owners might recognise but hesitate to admit to for fear of ridicule.  Outdoor and press spots will run along with animated videos on social media and YouTube. The work was written by Simeon Rose and art directed by Anne Hopkins at Who Wot Why, which won the account in June. Bountiful Cow is the media agency for Lily’s Kitchen, which was its founding client. The brand is set to invest in media worth £1.5m from September.