Light of Life foundation 'Check Your Neck' by Lowe New York
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Advertiser
Light of Life foundation -
Agency
Lowe New York -
Sector
Government / Non-profit and Charities -
Exposure
United States
The Light of Life foundation is hoping to raise awareness of the increased incidences of thyroid cancer with a new poster advertising campaign.
Because examinations for breast, prostate, and testicular cancer are instantly recognizable, the executions visually twists these examinations by inserting a neck where you wouldn't expect one.